1977 is a protein brand that refuses to play it safe. Taking iconic figures from history, legend, and pop culture and reimagining them in larger-than-life, ripped form. The result is a playful clash of muscle and myth, served with a heavy dose of attitude.

Built on high-quality protein products, 1977 is about more than fuel. It’s about standing out, breaking convention, and owning a bold sense of humor while staying strong. Fun, edgy, and unapologetically cool, this is protein with personality.